The Basics of Optimization

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Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

 

Tip 1—Don’t be too quick to change domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

 

Tip 2—Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your users—you’ll create a better site the engines will like.

 

Tip 3—Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use.

 

Tip 4—Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones].” If possible, use keyword phrases as your navigation words.

 

Tip 5—Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it.

 

• Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.

 

• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.

 

• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.

 

Tip 6—Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.

 

Tip 7—Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.

 

Tip 8—Incorporate your keyword phrases into each page’s unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.

 

Tip 9—Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.

 

Tip 10—Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.”

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When building a web site you need to fist have solid search engine optimization structure. You also need to create a lot of unique content talking about your main keywords of focus.  This will help to increase website traffic.

Your structure should include keywords in your Title, Meta Tags and Page content. However don’t use your keywords too much because you will be docked by the search engines for keyword abuse. 

I also recommend creating a blog and getting the word out there about your blog. This will help you dramatically to increase backlinks to your site which ultimately improve your search rankings.

Next, you must focus hard on obtaining links to your web site. You can create pages on popular sites such as Squidoo, Facebook, Myspace, Twitter, MyBlogLog, Blogger, and others. Once you create content on these web sites make a link to your actual main website. This will tell the search engines that you are legitimate and that you offer quality services.

If you don’t have time to do these sort of these things on your own, hire an expert! There are many marketing providers such as SEO consultants and SEO experts. These are people who can help work on your web site and teach you what you need to know about search engine optimization. You will notice that the services they offer usually come in two different forms. Make sure to interview them with a fine-tooth comb and ask for their portfolio.  SEO Consultants are great to help with your online marketing when you are first building your website on the Internet. Either way, they are just giving you the knowledge that you need to set up your own website.

Most of the time, when you find SEO experts that are willing to offer you paid advice, and after talking to them you will notice that you should hire them to do everything. You give them the information about your site, and they set it up in a way that is very appealing to search engines. They should also develop a strong link building campaign for your web site.

If you give a man a fish, you will feed him for a day and f you teach a man to fish, you will feed him for a life time. Pretty much, that means the SEO consultants are teaching you how to do search engine optimization and helping you. So you get the best of both worlds.